It means you appreciate the details, the nuances, and subtleties of your craft. It says that in a manic world that designs everything to be faster, you’re not afraid to slow down, to focus, to plan, and to trust yourself when you press the shutter. That makes you odd; but once you find the rest of us misfits who share your passion, you’ve found a family.
True, it’s film that brings the family of FIND together, but it’s just the beginning of what bonds us together. FIND is a family, FIND is an idea, FIND is a new pattern of thinking. Above all else, though, Film is Not Dead is about finding one’s clear and undeniably unique voice. There is nothing more important to an artist than his or her voice—it’s truly the only thing that any one of us can uniquely possess. And because of such, we can own the same camera, shoot the same stock of film, even attend the same workshops and know that every image is going to bear the mark of the individual artist who shot it.
The FIND workshop is a match, not a wildfire. And at the end of it, it’s up to you to magnify that flame in your life and career—but now with a community of brothers and sisters rooting for you, cheering on your successes and acting as a resource for you to continue your FIND experience. That’s ultimately what makes FIND special: the continual guidance in terms of advice, education, critiques, compliments, and encouragement—because we know that the success of the individual is the success of the family.
He’s loud, he’s funny, he’s an open book in every sense of the word—even down to the fact that he’s now a published author. There is no mask on his beliefs or on his emotions and he’s not afraid to let his voice be heard. His unyielding expression of his vision and his tireless pursuit of capturing the light in people and in life have endeared his images to the photography community.
Although he is a giant advocate of film photography, Jon’s true passion is his family. Jon, his beautiful and talented wife, Callie, and their six kids live in Hauula, Hawaii. Jon’s home and family is the primary feature and expression of joy—and source of inspiration—in his personal work.
Photo by Allison Cox—Film Is Not Dead attendee (2008, O‘ahu)
You will learn insightful business techniques and be challenged to work harder and more passionately. You will be pushed to refine your vision and develop your own voice in your images.
You will work hard and most likely play hard. You will eat a ton of good food and see amazing sites while photographing beautiful people. This, although above and beyond the standard, is to be expected. What may not be anticipated, however, is that you will also leave FIND with a new family.
The journey that the fifteen of you (14 attendees and Jon) will undertake will bond you together as you take the things learned at FIND and apply them in your career. You will find that you have a support group, a cheering section, and mentors accompanying you in your career from that point on. People have stated that the food alone nearly warrants the cost of tuition, that the Film is Not Dead workbook is worth the cost alone, and that the information learned in three jam-packed days is career altering...
• Three days of training
• 10 rolls of Kodak film in either 35mm or 120 format
• 40 page workbook, printed and assembled in premium albums by Artifact Uprising, includes a DVD containing all the information covered in the lectures and demo sessions
• Breakfast and lunch for all three days
• Lodging is offered and recommended for the best FIND experience, but not required.
• Professional headshot from Jon delivered after the workshop
(It does not include airfare, ground transportation, accommodations, or evening meals.)
Once the retainer is paid you will gain immediate access to the Film is Not Dead Forum and Facebook group as well as the FIND lab.
Workshops are limited to 14 participants each in order to ensure that each attendee receives as much personal instruction as possible.
A $500 non-refundable retainer is required to reserve your spot.
The balance is due one month before the workshop. Current college students and photographers from the same studio receive a 20% discount.
* All payments are non-refundable. In case of cancellation, you may find someone to take your spot.
• FILM: Who, What, When, Why, and How?
• Learning to Love Family Formals
• Storytelling Through Details
• Making Every Event Publishable
• Getting Published
• Instaproofs: How it will CHANGE your life!
• On- and Off-Camera Flash with Film
• Posing
• The Power of a Blog
• How to Define Your Voice
Topics may change due to participant input
9:00 – 9:30: Breakfast*
9:30 – 10:30: Group Critique
10:30 – 11:00: Break
11:00 – 2:00: Lecture
2:00 – 3:00: Lunch*
3:00 – 6:00: Hands-on Shoot
* These meals will be provided and are included in the cost of tuition
Tuesday: Bride & Groom and Engagement Sessions with three different couples
Wednesday: Family Portrait Sessions with two different families
Thursday: Personal Work




































A photographer can plan and prepare for hours to get a single shot. The light, the shadows, the subjects, the angles can work in perfect harmony when the shutter clicks. The chemicals, the tools, the time can work magic in the darkroom. But only when somebody sees it does it become art.
We invite you to come and see some of the images shot at past FIND workshops below.
We’ll examine my painful pricing progress, take a closer look at the profitability killers that almost cost me my family, and walk through my fourteen-to-eighteen hour workday, circa 2004.
In this guide, I open my books, my bank account, and my film archives to highlight all the mistakes I’ve made in business so you can avoid making them yourself. I tell you how I priced my first wedding (hint: a bride’s father chose the number) and how I grew my business by leaps and bounds without being any more profitable. That’s the fate what I want to save you from: business without profitability.
Thank you for your interest in Film is Not Dead. We hope that we’ve provided enough info here to help you get rolling. If you still have any other questions, or maybe just need a bit more convincing, please don’t hesitate to ask.
Also, check out Film is Not Dead on Facebook and Twitter.
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Instaproofs, Kodak, Artifact Uprising and The FIND Lab help deliver the unique and abundant FIND experience that you will come to know soon enough. The fact that these kinds of companies and brands are putting their name out there alongside us prove that, no matter what anyone out there says, film is not dead. And we’d like to publicly thank them for that and much, much more.






























